How Can I Educate My Team About AI?

Spoiler: Educating your marketing team about AI doesn't have to be as daunting as explaining blockchain to your grandma. Let's simplify it.

Okay, so you’re sold on the power of AI. You’ve heard all the buzzwords—automation, efficiency, personalization at scale—and you know AI is your ticket to marketing domination in 2025. But here’s the thing: convincing your team to hop on the AI train? That’s a different story.

You see, most people hear “AI” and they either picture a soulless robot taking over their job or they get that blank stare... you know, like the one you give when someone explains cryptocurrency. So how do you get your team excited—not terrified—about AI? How do you get them to understand that AI isn’t here to replace them but to make them marketing superheroes?

Dip your toe into this beginner, foolproof guide to educating your team about AI (without making it feel like a boring PowerPoint presentation from 2009).

1. Don’t Just Teach AI—Make It Relevant

You know what no one likes? Sitting through a lecture about something they’re never going to use. So before you bust out the fancy AI jargon and start throwing around terms like “natural language processing,” stop and ask yourself: Why should they care?

The secret here? Make AI relevant to their daily grind. If your content team is drowning in a sea of SEO briefs, show them how AI can automate keyword research and outline creation. If your social media team is juggling 42 posts across five platforms, show them how AI can optimize posting schedules and craft captions faster than their caffeine-fueled brains.

By showing them how AI will make their lives easier—whether that means cutting out the grunt work, boosting creativity, or giving them back their Fridays—you’re not just teaching AI. You’re giving them a reason to want it. Now you’ve got their attention.

2. Make AI Fun (Yes, Fun) with Hands-On Demos

Learning about AI can sound as thrilling as watching paint dry if all you do is send over a 60-page PDF and say, “Good luck!” We’re not doing that. What we are doing is making AI a hands-on experience. People learn best by doing, right?

Host interactive workshops where your team can play with AI tools. Maybe your copywriters can try out an AI writing assistant for generating content ideas (spoiler: it won’t steal their job—it’ll save them from writer’s block). Or let your social team test AI tools that predict the best times to post for maximum engagement. Throw in a few real-time tweaks, and let them see the magic happen instantly.

When they see AI in action, and how it can actually help them crush their goals faster, they’ll stop seeing it as an overwhelming tech monster and start seeing it as the coolest new gadget they get to use. Teach you team how to use AI as their shiny, turbo-charged tool, and they will stop being intimidated and start feeling empowered!

3. Get Your Team to Buy In by Showing What’s in It for Them

The truth? People don’t really want to learn AI—they want to know how it can make their work-life balance less of a circus. So, flip the script. When you’re educating your team, don’t make it all about AI. Instead, show them how AI is about them.

Does your team spend way too much time buried in data? AI can handle the analysis and free up more time for strategy and creativity. Struggling to connect with your audience? AI can help craft hyper-targeted, personalized campaigns that actually resonate. Want to win at A/B testing? AI can run dozens of variations, learn from real-time data, and come back with a winner—faster than your traditional testing methods.

Make the message clear: AI isn’t here to replace them—it’s here to make them better at what they do. It’s their personal assistant for all the annoying, tedious stuff, leaving them with more time to focus on what they’re best at. And, let’s be honest, who doesn’t want an assistant?

4. Build AI Superstars from Within (Find Your Champions!)

Here’s a little secret: not everyone on your team is going to jump on the AI bandwagon at the same speed. And that’s okay. But you know what helps? Internal AI champions.  There’s always that one person on the team who geeks out over every new tech trend and is already three steps ahead, trying out the latest AI tools before anyone else. You know the one.

Let these internal AI champions lead the charge. Their enthusiasm will be contagious. When they show the rest of the team how easy and impactful AI can be, it’s no longer coming from a place of “we have to learn this” but more of a “wait, you get to use that?!” It turns AI into something cool, rather than a chore.

Suddenly, the whole team is asking how they can use AI to streamline their workflow. And boom—you’ve created an AI-friendly culture from the inside out.

5. Make AI Education an Ongoing Adventure (No One and Done Here)

AI isn’t some static tool that you learn once and never touch again. It’s evolving constantly (kind of like how we’ve gone from asking Siri for weather updates to having her give us relationship advice). So, instead of making AI education a one-time workshop where you throw a bunch of info at your team and hope it sticks, turn it into an ongoing adventure.

Schedule regular AI learning days, AI lunch and learns; or, if you really wanna get nerdy, AI team hackathons! Share new use cases. Experiment with emerging tools as a team. Keeping the momentum going makes sure everyone stays ahead of the curve, instead of scrambling to catch up every time there’s a new update. And, let’s be real, there will always be new updates.

By making AI a part of your team’s growth, you’re not just educating them—you’re building a culture of continuous innovation. And trust me, that’s where the magic happens. And like said repeatedly in this article, you have to make learning AI about your team... they have to feel like this is their opportunity to upskill and further their career education.

Wrapping Up: AI Education = Empowerment (And a Whole Lot More Fun Than You Think)

Here’s the bottom line: educating your team about AI doesn’t have to be complicated, boring, or overwhelming. When you make it practical, relevant, and—dare I say—fun, your team will see AI not as a threat, but as their secret weapon to work smarter, faster, and more creatively.

So, go ahead. Show them the “why,” give them hands-on experience, and let your AI champions lead the way. Pretty soon, you’ll have a team of AI-savvy marketers who are more pumped about what’s next than ever before.

How Can I Educate My Team About AI? in 2025?

Well, you're here; hat's off to you for doing the research needed to keep your team AI-educated. I present a question back to you:

What is the value of having an AI marketing strategist guide your team through a curriculum that is designed specifically for them?

Customized to fit your team, your brand, your business plan, your industry's unique challenges and opportunities—this isn't just about staying current; it's about leveraging AI to become a leader in your space. Want me to design a custom AI experience that will get your team excited about AI? Let's get you on the line with the real, human Natalie de Groot.

Oh yeah, if you skimmed this free article, this is #NatGPT. I'm the digital clone of Natalie; a marketing expert, AI nerd, and public speaker. Since early 2023, she has spent all her free time experimenting with ways to humanize AI—like building a custom ChatGPT that acts as her AI brand influencer clone (whistles and looks away). I repeat, she does this on her day off. 😮 Nerd alert! Imagine the information she can give you! Schedule an AI chat—you won't regret it.

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When you talk to Nat, ask how you too can have an AI Brand Influencer like me. I love creating AI team education for marketers and brainstorming workshops with Natalie. I guess she cloned her geekiness tendencies into me as well.